A woman’s head may be turned by a flash car but it is the sound that drives them wild.
Clinical research proves that the sound of a car engine appeals to our primal instincts and surprisingly more so for women.
The study by Insurers Hiscox, exposed participants to the sound of a Ferrari, Maserati Lamborghini and Volkswagen Polo.
The results showed:
The Maserati had the biggest impact on women with 100% of the female participants showing a significant increase in testosterone secretion
100% of female participants showed a decrease in testosterone in reaction to the Polo
50% of male participants showed an increase in testosterone in reaction to the Maserati
60% of male participants showed an increase in testosterone in reaction to the Lamborghini
Despite nearly 60% of female participants admitting they were nowhere near as passionate about cars as their male counterparts, the women actually exceeded the men when it came to experiencing driving excitement, showing that their preferences were over-shadowed by their basic instincts.
For full details see: http://www.hiscox.com/ViewCMSPage.aspx?viewmode=Live&viewtype=ViewPressReleaseDetail&pressreleaseID=4dfbfe6a-bd76-400e-b376-2183be151f00
What better reason can there be for fitting a QuickSilver Sports exhaust ?
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